Below are 7 ways to ensure your website is ready for the "after school care" peak season:
1. Check your ranking in Google for "After School Care" or "After School Care Programs" without using quotes or a geographic modifier (e.g. "after school care <yourcityname>") in the search. Organic search is the most effective and least expensive channel to drive visits to your website. If your ranking is not high, you will need to consider a paid Adwords campaign and/or targeted facebook campaigns to ensure you are top of mind with local Moms.
Are your After School Care program pages updated & ready? Compared to 2013, it looks like searches for "After School Care" may be slightly up this year as you can see (2014 is the red line) from the Google Trends graph below:
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