What does this mean for your Y or J?
When people visit your website, they are added to an audience in your facebook advertising account which enables you to set up campaigns and display ads to them immediately or sometime in the future (up to 180 days). You can also set up audiences for people who visit specific pages on your site.
How does it work?
Using your facebook advertising account, go to the AUDIENCES section and click CREATE AUDIENCE, then set up a custom audience using your website. Facebook will provide you with a code snippet to place on your site. Once the code is placed on your site, your audience starts to grow immediately! Once your audience reaches at least 20 people, you can start running campaigns.
Even if you don't have campaigns ready to run today, it is never too early to begin. Start building your audience(s) now so you can use them in the future!
Note that facebook also supports the upload of email addresses and phone numbers to create audiences for remarketing. Potential uses include promotion to existing members, former members or people who have requested guest passes.
At Level Seven, we set up Google Remarketing audiences and facebook remarketing audiences for Ys and Js every day. We would love to help your YMCA or JCC set up facebook remarketing today - let's get started!
Contact us at 512-537-8421 or visit our site at www.level7.io and contact us.