1. Start with a Camp Site (or dedicated camp pages)
For overnight and/or week long camps, consider that you need a separate micro site for dedicated to the camp experience. When considering a camp for the first time, Moms (and the kids) like to see lots of pictures and videos - help them imagine themselves having the best summer of their lives. If you do not have a separate site, make sure you have several dedicated pages on your main website to feature all of your camp offerings (e.g. family camp, summer day camp, etc).
Benefits: Dedicated camp pages and camp sites enhance search engine optimization and provide quality landing pages for your digital marketing campaigns using Google Grants or remarketing ads.
2. Setup your summer camp campaigns using Google Grants & your Paid Adwords account
Consider setting up your initial summer camp campaigns in Adwords using your Google Grants account. During peak search season, you may need to consider using your paid Adwords account due to competition in your area, but you can run the Grants campaign year round (and then temporarily pause it if you decide to use your paid account to increase impressions and clickthrough).
Benefits: When busy moms search "summer camp" within a 3 hour drive of your camp, they need to see your website in organic results and an ad with sitelinks - it gets their attention, they visit your website and you give them a remarketing cookie to keep your camp top of mind!
3. Launch your Summer Camp Remarketing campaigns!
Optimal time to run them is April - May
If your google analytics snippet is configured to support remarketing and you have linked your paid account, you can setup and launch remarketing campaigns to EVERY SINGLE PERSON (i.e. "busy mom") who has visited your website in the last 1.5 years! Using text and banner ads, busy moms will see your amazing brand and summer camp offering everywhere they go on the internet - and you only pay if they click the ads. Yes, remarketing is amazing and it's one of the most effective digital marketing campaigns you can execute.
Good luck and if you need assistance or consulting with your Google Grants account, Adwords, remarketing or anything digital marketing related, contact us, we would love to help.