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The Digital Marketing Brand Index Report is generated by Level Seven using Google Trends data based on the volume of searches for "YMCA" (including some related branded searches). The index numbers in the tables reflect how many searches have been done for terms related to "YMCA", relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. A lower index score means that the "popularity" of searches for "YMCA" in a specific geographic area is decreasing. It doesn't mean that the absolute, or total, number of searches for "YMCA" are decreasing in that geographic area.
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TOP METROS
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TOP CITIES
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TOP SEARCHES
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