Website & Digital Marketing Management Platform

Website & Digital Marketing reporting designed for quick review and actionable feedback - saving you hours of time each week!

Section 1 | Website Analysis

Site Uptime & Performance Monitoring
First rule in website and digital marketing performance and effectiveness, monitoring your website to ensure it is available, fast and responsive for all site visitors. Your weekly report ensures you know the amount of time your site was available for visitors and customers.
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Comprehensive Website Scans & Audit Report
The Level Seven platform scans your website each week for common issues & errors that can decrease organic search rankings and degrade performance of your website & the overall user experience.

​Every single page of your website is carefully reviewed and analyzed for broken links and critical errors.

​All websites experience critical level issues that add friction to their growth - and most never correct these issues before they negatively affect revenue and growth - because they are unaware of the problem or they do not know how to resolve the issue.
Keep track of all your website changes, identify potential issues and receive actionable information if you have critical errors that need immediate attention.
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Section 2 | Google Analytics

Website Analytics and Trends
Google Analytics enables you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back. We display the key performance indicators for your organization including Sessions (e.g. Site Visits) and New Users.
Ecommerce Overview
Use Ecommerce reporting to understand customer behavior, improve user experience, and drive revenue. Gain insight into visitor interest in your products, programs and services, and the performance of your campaigns. ​ 

​We provide you and your team with the high-level information such as Revenue YTD, Revenue for the last period (yesterday, last week, month) and Average Order Value.
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Self-referring traffic is automatically filtered out of your reports. Multiple checks are run each week to ensure your analytics account and site are configured properly.
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Section 3 | Google AdWords

Campaign Analytics
Your high-level Adwords summary focuses specifically on traffic from your AdWords campaigns and helps you monitor and understand the performance of your AdWords campaigns. Ad Impressions, Clicks, CTR, Daily Budget and Cost report whether your campaigns are performing well, meeting your expectations, how much is budgeted and how much they are spending. 
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You can monitor the performance of multiple AdWords accounts and multiple types of campaigns such as paid search, Google Ad Grants and remarketing campaigns.
Remarketing Audience Monitoring
Smart marketers re-engage audiences that are likely to convert. Keeping track of how your remarketing audiences are performing (e.g. increasing or decreasing in size) each week ensures there are no technical issues and also keeps your largest audiences top of mind.
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A Remarketing Audience is a list of cookies or mobile advertising IDs that represent a set of users to which you want to show one or more targeted ads. You can create Remarketing Audiences in Google Analytics based on user behavior, and then use those audiences as the basis for remarketing campaigns in Google AdWords. (e.g. everyone who has visited your website; everyone who has signed up for newsletter, etc.)

Section 4 | Facebook and Instagram Ads

Campaign Analytics - Facebook Ads
When you run ads on Facebook, they’re organized in a simple, three-level structure (Campaigns, Ad Sets and Ads), so you can manage them easier and see if they’re helping you reach your business goals. We provide you and the rest of your team with high-level performance information (ad impressions, clicks, CTR and cost) you need to monitor campaign results.
Custom and Lookalike Audience Monitoring
You can create a Custom Audience using a customer contact list, your website traffic or activity in your app. Lookalike Audiences let you find more people who are similar to your best customers. Keeping track of how your Facebook audiences are performing (e.g. increasing or decreasing in size) each week ensures there are no technical issues and also keeps your largest audiences top of mind.
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Campaign Analytics - Instagram Ads
Instagram ads managed through Facebook's self-serve interfaces and API can also be reported in your reports - similar to Facebook Ads.
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Section 5 | Twitter Ads

Campaign Analytics
Your Twitter campaign dashboard provides extensive campaign information so we provide you and the rest of your team with high-level performance information (ad impressions, clicks, CTR and cost) you need to monitor campaign results.
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Optional Section  | Marketing Almanac

Marketing Calendar for your organization with relevant articles, tips, insights and seasonal action items
Our weekly marketing almanac feature enables you and your team to share insights with colleagues regarding search trends on Google, seasonal demand and emerging demand for your programs, products and services.

Note: Marketing Almanac is available for enterprise accounts only and is primarily used by large, federated organizations with large numbers of related entities.
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